SETTING THE STAGE FOR A STELLAR PRODUCT LAUNCH IN AUSTIN, TEXAS
When Ristretto, a luxury electric bike company, approached Limitless Lights and Sound for the launch of their 512 First Edition bike, we knew this event would be one for the books. We instantly jumped at the opportunity to collaborate with such a prestigious and modern product brand. Projects like these are exactly the ones we like to work on.
The Ultimate Collaboration: Limitless Lights and Sound Meets Ristretto
Our collaboration with Ristretto kicked off with Limitless venue scouting by combing through our extensive local resources and venue connections, ultimately selecting Suite 650 for its cutting-edge features and sleek design. Re-structuring for the optimal launch sequence was envisioned by Christopher Gerardino at Ristretto until we found the perfect timeline for launch. We landed on a solid plan – and with a few weeks of lead time to execute, we booked it out.
After a day of setup and rehearsals, our team executed a full-day video shoot, followed by an exclusive investor dinner by Chris Beaman at Astronomic.
Limitless Lights and Sound’s High-End Equipment for Ristretto’s 512 First Edition Bike Launch
For Ristretto’s 512 First Edition bike launch, Limitless Lights and Sound provided an compact selection of high-end audiovisual equipment to ensure a successful shoot.
Limitless Supplied :
(144) P3.9 Video Panels
(8) Astera Titan Tubes
(12) Martin Mac Aura XBs
(2) Shure ULX-D Wireless Mics
(1) Blackmagic Pocket Cinema 6K Pro
(1) 75” Panasonic 4k TV
(1) GrandMA3 Light
(1) Resolume Media Server on M1 MacBook Pro
Suite 650, came equipped with:
(12) Arri Skypanels with softboxes
(1) Truss grid on motors
(80) Fully mappable, custom RGB LED ceiling tiles
Our carefully selected equipment and the knowledgeable team ensured that Ristretto’s product launch was a stunning and memorable event.
As the launch unfolded, our skilled team worked tirelessly to ensure Ristretto’s vision came to life. Christopher Gerardino, Ristretto’s visionary, shared his thoughts on the presentation of the video backdrop: “When you present a product, besides the product, being able to create a show of light and sound just elevates the experience. Definitely worth it and especially when you have a team that visually shows components and how things are built, it creates a better understanding of what we are building.”
SUITE 650: AUSTIN’S PREMIER STUDIO SPACE FOR CUTTING-EDGE EVENTS
Discover the Exclusive Studio Space Perfect for Video Shoots
Suite 650 offered a versatile and high-end atmosphere for Ristretto’s product launch. Christopher Gerardino expressed his satisfaction with the studio space: “The studio space was awesome, one of the highlights was the location. Definitely going to see them coming back again soon, the place was great.”
Crafting Unforgettable Experiences at Suite 650
Our team at Limitless Lights and Sound worked closely with Ristretto’s key players, such as Daniel Fickle, Director of Photography, to create a stunning and impactful shoot. Daniel had high praise for the lighting, saying, “The lighting was so good… Sean made it so easy because… we didn’t have to mess with intensity at all, he just somehow knew… It was just a huge weight off of my shoulders because the lighting was already so balanced and the intensity throughout the entire day, we didn’t have to mess with camera exposures once between all the cues. That is a huge value.”
CRAFTING A DAZZLING VIDEO WALL DISPLAY: BRINGING RISTRETTO’S VISION TO LIFE
Video Wall Rental Service: Transforming Spaces with Immersive Visuals
The video wall display played a crucial role in the product launch, capturing the audience’s attention and creating a dynamic backdrop. Christopher drew influences from other product brands and sent that to us to map out the desired results. Our team’s expertise in delivering top-quality video wall solutions contributed significantly to the shoot’s success, on time & budget. The Ristretto 512 First Edition bike launch was elevated by the perfect synchronization of the video wall and lighting cues, creating a continuous flow between the overall system that resulted in a captivating and immersive experience for attendees. Throughout the event, the video wall displayed stunning visuals and animations that were carefully crafted to complement the product and highlight key components of Ristretto’s 512 bike. Meanwhile, the lighting cues were designed to emphasize and accentuate the visuals, creating a unified and seamless presentation.
Enhancing the Shoot with High-Impact Video Wall Solutions and Skilled AV Operators
Christopher Gerardino noted, “The final product is awesome, feedback has been great. Definitely, the technical support from Limitless played a big part in getting it right… Sean was the man, we all speak highly of him. I don’t think you have an idea, I won’t do anything else without that guy. I have my guys creating the renders, but Sean had very calm flexibility and the ability to make instant changes.” The combination of our state-of-the-art audiovisual equipment, expertly managed lighting, and the visually stunning video backdrop not only elevated the overall experience but also created a deeper understanding of Ristretto’s 512 bike and the company’s vision. This impactful presentation caught the attention of investors, leading to fruitful discussions and opportunities for Ristretto’s growth. Christopher was able to secure numerous meetings with potential investors due to the captivating presentation and high-quality content produced during the event.
THE PERFECT PARTNERSHIP: LIMITLESS LIGHTS AND SOUND AND RISTRETTO’S SUCCESSFUL PRODUCT LAUNCH
A Seamless Fusion of Audiovisual Expertise and Creative Vision
Limitless Lights and Sound’s collaboration with Ristretto for the 512 First Edition bike launch demonstrates the power of uniting technical expertise with a brand’s creative vision. The content for the video wall and lighting cues was meticulously created by Ristretto’s team, with Sean Pauw playing an essential role in on-site editing and adjustments. Sean’s expertise and flexibility allowed for real-time changes and ensured the media was perfectly aligned with the event’s vision and requirements.
Despite some challenges with the down-to-the-wire delivery of artwork from Ristretto’s team, Sean’s quick problem-solving skills and well-rounded experience in AVL saved the day. His ability to adapt and make instant changes to the media ensured a smooth and successful presentation.
In conclusion, the harmonious interaction between the video wall and the perfectly timed lighting cues, along with the meticulous creation and on-site editing of the media, contributed to a captivating and seamless experience for Ristretto’s 512 First Edition bike launch. The attention to detail and expertise of the Limitless Lights and Sound team helped bring Ristretto’s vision to life and resulted in a truly memorable event.
Showcasing the Ristretto 512 First Edition Bike with Flawless Execution
Daniel Fickle shared his perspective on working with Ristretto, saying, “We certainly work together and have a good system that we’ve created together, and we also align on the same aesthetic and both get excited over the same stuff.”
Daniel Fickle chose the following equipment to capture the stunning visuals of the product launch:
- Camera: URSA Mini Pro 4.6K G2
- Lenses: Zeiss Contax Lenses, Cine Modified
- Filters: Pro Mist filter for the entire shoot, internal NDs
- Additional Effects: Prisms for the Death Valley portions
The URSA Mini Pro 4.6K G2, combined with the Zeiss Contax lenses, allowed Daniel to capture crisp, cinematic footage that showcased the Ristretto 512 bike and the atmosphere of the event.
CREDITS: THE TALENTED TEAM BEHIND RISTRETTO’S 512 FIRST EDITION BIKE LAUNCH
A successful event relies on the expertise and dedication of a skilled team. The Ristretto 512 First Edition bike launch was no exception, with an exceptional group of professionals working together to create a memorable experience. Here are the key players who brought Ristretto’s vision to life:
Limitless Lights and Sound
- Sean Pauw – Lighting and Video Operator
- Dash Speer – Production Designer
- Anton Savenko – Camera Operator
Ristretto
- Christopher Gerardino – Client and Visionary
- Daniel Fickle – Director of Photography
- Harrison Blankenship – BTS Photography
A Special Thanks
We extend our gratitude to the talented individuals who played an integral role in the successful launch of Ristretto’s 512 First Edition bike. Your hard work, expertise, and dedication made this event a resounding success. Thank you for your exceptional contributions and for helping to create an unforgettable experience for everyone involved.
CHOOSE LIMITLESS LIGHTS AND SOUND FOR YOUR HIGH-END EVENT
Elevate Your Brand with Comprehensive Audiovisual Solutions
When it comes to your next high-end event or product launch, choose Limitless Lights and Sound for unparalleled audiovisual solutions and exceptional customer service. From video wall rental services to exclusive venue bookings, we provide a seamless and unforgettable experience tailored to your unique vision.
Discover the Limitless Potential of Your Next Event with Limitless Lights and Sound
As a high-end industry professional, our focus is on ensuring our client’s satisfaction and exceeding their expectations. Trust Limitless Lights and Sound to bring your vision to life with a sleek and mysterious touch, while never compromising on quality. Contact us today to begin planning your next successful event.
