The I/AM Experience with Aston Martin Aramco

Date: October 19, 2024

Location: SKYBOX on 6th in Austin, Texas

Photos by Julian bajsel

The Aston Martin Aramco I/AM Experience takes over Austin During Grand Prix Weekend

As Formula 1 fervor engulfed Austin during the United States Grand Prix weekend, the Aston Martin ARAMCO I/AM Experience emerged as a beacon of innovation and luxury on the Austin Skyline. Held at the elegant Skybox on 6th, this exclusive activation offered attendees a unique blend of motorsport excitement, cutting-edge technology, and premium entertainment. The event seamlessly showcased Aston Martin’s rich heritage, ARAMCO’s technological advancements, and the spirit of the United States Grand Prix weekend.

Limitless Lights and Sound was thrilled to provide full AVL (audio, video, and lighting) services for this standout activation, transforming the venue into a sophisticated and immersive environment. Utilizing top-tier AVL solutions, we elevated the guest experience with precise lighting design, pristine soundscapes, and dynamic visual displays. Every element worked in harmony to bring the energy and elegance of Formula 1 to life, leaving a lasting impression on guests and industry leaders alike.

From first laps to first downs: The power of video

Central to the Aston Martin I/AM Experience was an impressive 16.4 ft x 9.8 ft LED video wall, built using 60 Lightking RW2.6 panels. This state-of-the-art display showcased:

Live coverage of the Formula 1 races and the UT vs. Georgia football game.
Exclusive Aston Martin ARAMCO footage, captivating guests and amplifying the luxury brand experience.
The video wall’s high resolution and vibrant color reproduction ensured an unparalleled viewing experience, even under bright outdoor conditions.

Enhancing the visual setup were:

Four Samsung 50-inch TVs, mounted on custom-built pillars, offering additional angles for race and game coverage. These strategically placed displays ensured seamless visibility for guests throughout the venue.
BirdDog P120 PTZ cameras, equipped with a keyboard controller, deployed across the rooftop to capture dynamic highlights, including Racer Talks and even Showcase the custom Austin Skyline Mural, adding a local flair to the activation.
To blend the venue with Austin’s cityscape, two Epson EB-PU2213B 13,000-lumen 3LCD laser projectors projected Aston Martin graphics onto nearby buildings. These projectors bring together bright and detailed imagery with cutting-edge laser technology, ensuring clear and vibrant visuals visible from a distance.

This integrated video and projection setup combined cutting-edge equipment with innovative design to create an immersive experience that celebrated the high-energy atmosphere of Formula 1 and game-day excitement.

Bright Lights for big moments

Lighting played a pivotal role in creating the event’s immersive atmosphere, truly transforming the rooftop venue. Custom gobos were created and projected Aston Martin’s branding with precision, utilizing Robe BMFL Blades to deliver striking visuals surrounding the event space and enticing the city itself to Aston Martin’s exclusive event.

An even, clean stage wash was anchored by Chauvet Colorado 2 Solo Pars, while Martin Mac Auras and Robe Pointes that Limitless Lights and Sound expertly rigged with venue restrictions in mind. These fixtures successfuly illuminated the Formula 1 car and energized the dance floor during the evening’s afterparty.

An additional layer of ambiance was provided by 32 Astera Titan Tubes, installed on custom wall panels and around the base of the Aston Martin car, ensuring every corner of the space radiated sophistication. To enhance the afterparty vibes, two Smoke Factory Tour Hazer II units added depth and drama when needed.

Audio Excellence in austin

The audio setup was engineered to meet the highest standards, delivering crystal-clear sound throughout the entire event and featuring L’Acoustics Kiva II line arrays and SB28 subwoofers. For seamless wireless communication, four Shure ULXD Combo Quad Kits provided exceptional microphone performance and clarity. Backline support for the DJ included industry-leading Pioneer CDJ-3000s and a DJM-900NXS2 mixer.

The success of the I/AM Experience was a testament to meticulous planning and seamless execution. The Limitless Lights and Sound team worked closely with Aston Martin to bring their vision to life, ensuring every detail aligned with the brand’s luxury ethos. The event transformed Austin during one of its busiest weekends, showcasing the pinnacle of event production and leaving a lasting impression on all who attended.

We are proud to have been a part of this remarkable activation and extend our gratitude to the Aston Martin team, Charlie North, AvecMode, and the dedicated crew at Limitless Lights and Sound for their hard work and commitment to excellence. The I/AM Experience was more than an event; it was a celebration of innovation, performance, and the vibrant spirit of Austin.

This exclusive activation offered attendees a unique blend of motorsport excitement, cutting-edge technology, and premium entertainment

We are proud to have been a part of this remarkable activation and extend our gratitude to the Aston Martin team, Charlie North, AvecMode, and the dedicated crew at Limitless Lights and Sound for their hard work and commitment to excellence.

The success of the I/AM Experience was a testament to meticulous planning and seamless execution.

Utilizing top-tier AVL solutions, we elevated the guest experience with precise lighting design, pristine soundscapes, and dynamic visual displays.

Incredibly professional team. Really a pleasure to work with.

Jon Acord

I have so much gratitude for Dash and the team at Limitless!! My lighting designer for the fashion show I was producing had to back out last minute (a few days before show) and Dash was able to take the original design we had and come up with a flawless design within an hour. It was even better than our original!! He really saved the show and the lighting really complemented the garments! He was also super responsive and so fun to work with! Highly highly highly recommend!!!

Jolene Chao

Always professional which tends to be hard to find nowadays!!

Terry Font

I can't say enough about Limitless Lights and Sound - phenomenal service from even more phenomenal people. It's always a pleasure to do business with them.

G. DeLorean

I have had limitless lights and sound install different kinds of technology in my yoga studio business. They are professional, competitively priced, and very good at problem solving issues when they come up. I highly recommend them for any of your lighting or sound needs.

Lola Scarborough

Over the 10yrs I’ve known Dash, he has been inspiration to create a mufti leveled experience where many people from different backgrounds can come together and play in a light and sound experience. I find that Limitless Lights and Sound is an ever expanding format that will continue to inspire me. I find that Dash’s unique understanding of music and his extreme passion to bring people a great show and sound experience, seems to never stop. I enjoy going to Limitless Lights and Sound shows to see how this powerful concept and experience is more built out than the last show.

Russell Ponzoha

Awesome company to work with, We have been working with Limitless for over 3 years now and have always had an amazing experience. Dash is super professional and thorough. Hand down top tier work. ❤️❤️❤️

Derek Gonzales

It’s been an absolute pleasure working with Limitless Light and Sound. They are a superior lighting company that goes above and beyond every event we’ve hired them for. Professional team and great to work with.

Austin Silent Disco