As Formula 1 fervor engulfed Austin during the United States Grand Prix weekend, the Aston Martin ARAMCO I/AM Experience emerged as a beacon of innovation and luxury on the Austin Skyline. Held at the elegant Skybox on 6th, this exclusive activation offered attendees a unique blend of motorsport excitement, cutting-edge technology, and premium entertainment. The event seamlessly showcased Aston Martin’s rich heritage, ARAMCO’s technological advancements, and the spirit of the United States Grand Prix weekend.
Limitless Lights and Sound was thrilled to provide full AVL (audio, video, and lighting) services for this standout activation, transforming the venue into a sophisticated and immersive environment. Utilizing top-tier AVL solutions, we elevated the guest experience with precise lighting design, pristine soundscapes, and dynamic visual displays. Every element worked in harmony to bring the energy and elegance of Formula 1 to life, leaving a lasting impression on guests and industry leaders alike.
Central to the Aston Martin I/AM Experience was an impressive 16.4 ft x 9.8 ft LED video wall, built using 60 Lightking RW2.6 panels. This state-of-the-art display showcased:
Enhancing the visual setup were:
This integrated video and projection setup combined cutting-edge equipment with innovative design to create an immersive experience that celebrated the high-energy atmosphere of Formula 1 and game-day excitement.
Lighting played a pivotal role in creating the event’s immersive atmosphere, truly transforming the rooftop venue. Custom gobos were created and projected Aston Martin’s branding with precision, utilizing Robe BMFL Blades to deliver striking visuals surrounding the event space and enticing the city itself to Aston Martin’s exclusive event.
An even, clean stage wash was anchored by Chauvet Colorado 2 Solo Pars, while Martin Mac Auras and Robe Pointes that Limitless Lights and Sound expertly rigged with venue restrictions in mind. These fixtures successfuly illuminated the Formula 1 car and energized the dance floor during the evening’s afterparty.
An additional layer of ambiance was provided by 32 Astera Titan Tubes, installed on custom wall panels and around the base of the Aston Martin car, ensuring every corner of the space radiated sophistication. To enhance the afterparty vibes, two Smoke Factory Tour Hazer II units added depth and drama when needed.
The audio setup was engineered to meet the highest standards, delivering crystal-clear sound throughout the entire event and featuring L’Acoustics Kiva II line arrays and SB28 subwoofers. For seamless wireless communication, four Shure ULXD Combo Quad Kits provided exceptional microphone performance and clarity. Backline support for the DJ included industry-leading Pioneer CDJ-3000s and a DJM-900NXS2 mixer.
The success of the I/AM Experience was a testament to meticulous planning and seamless execution. The Limitless Lights and Sound team worked closely with Aston Martin to bring their vision to life, ensuring every detail aligned with the brand’s luxury ethos. The event transformed Austin during one of its busiest weekends, showcasing the pinnacle of event production and leaving a lasting impression on all who attended.
We are proud to have been a part of this remarkable activation and extend our gratitude to the Aston Martin team, Charlie North, AvecMode, and the dedicated crew at Limitless Lights and Sound for their hard work and commitment to excellence. The I/AM Experience was more than an event; it was a celebration of innovation, performance, and the vibrant spirit of Austin.
